KODIAK
Branding, identity design and website design and build for Kodiak, a healthcare technology company that solves complex finance and business problems through data and expertise. Our studio partnered with key members of the marketing team to bring this brand to life from the ground up; from strategy and identity development through to printed and digital collateral, event design and branding, swag and merch and a fully customized private-platform website.
Branding • Logo • Identity Design • Website Design • Digital Art • Collateral Design • Tone and Voice • Visual Strategy
Aster Jewelers
Branding and identity design for Aster Jewelers, an independent jewelry boutique specializing in designer and vintage pieces. Our delivery included logo and visual identity items like color and typography, with consultation on interior look, feel and direction for the shop. We created custom pattern background illustrations for the brand to use across social, web and print collateral like bags and tissue paper.
Branding • Logo • Identity Design • Illustration • Visual Strategy
The Four Seasons
Art direction, development and consultation of Global Image Guidelines and Standards for The Four Seasons in collaboration with VP of Creative and in-house team. Created art direction guidelines for aspects of The Four Seasons visual identity that were needing definition and direction, including architecture, lifestyle, food and beverage, destination and experiences, wellness and casting. These guidelines would give hotel teams specific standard-setting instructions for capturing images that contribute to a cohesive and expressive global brand.
Art Direction • Guidelines • Visual Identity • Consultation
Shop Shoppe
Branding, identity design and art direction for Shop Shoppe, a woodworking studio and retail shop focusing on craftsmanship, quality and ephemeral whimsy. From the logo through to printed collateral and merch, we wanted a visual tone that balanced the precise, high-end quality of the pieces with humor, delight and joy. Both reverent and irreverent, business but pleasure, art and commerce intertwined. We designed printed posters and flyers for the initial pop-up installation, consulted on procurement for swag and merch production, and have site in development for the coming year.
Branding • Logo • Identity Design • Art Direction • Website Design • Collateral Design • Procurement • Visual Strategy
KIMA
Branding, identity design and web design for KIMA Fine Jewelry. Owner and designer Isabel Dennis studied with some of the best stone-setters and jewelers in the world, combining her devotion to precision and luxury-quality jewelry with the punk and urban roots of her origin. We devised a logo and identity system that reflected this balance of clean, precise, technological prowess in play with grounded, gritty visual elements like a bold color palette and sensual backgrounds and textures. For the KIMA site we designed and built a fully customized Shopify site that continued this aesthetic to an online storefront.
Branding • Logo • Identity Design • Website Design
Tres Gallos Chocolate
Branding, identity design and packaging for Tres Gallos Chocolate company based in California and Baja Sur, Mexico. Hand drawn cacao pods tell the story of the family-run business in the abstracted bird logo and pay homage, as immersive patterns, to the single-origin beans used in each bar. To celebrate the unique flavors and obsessive passion the makers have for their product, an ecstatic range of unexpected colors with lux finishes on the packaging brings us into the adventurous and thoughtful world of single-origin, micro batch chocolate. Rotating origins mean the location needs to be stamped on by hand during each fulfillment.
Branding • Logo • Identity Design • Package Design • Illustration • Print Production
Set Design and prop styling by Jamie Mayne
MCMC Zodiac Spray
Concept and packaging design for newly launched room sprays based off the astrological signs of the Zodiac. Each sign was interpreted as a fragrance by MCMC Fragrances; a combination of notes to invoke that sign’s character and essence. Studio Paul developed a series of gestural drawing illustrations and color combinations to express those fragrances through packaging.
Package Design • Illustration • Print Production
Set Design and prop styling by Jamie Mayne
Ladha
Logo design and branding for Ladha, a jewelry brand focused on making modern heirlooms for the world traveler. Drawing on classic maker’s marks and the titan houses of jewelry, we wanted to develop a graphic language that feels timeless and evocative; something generational that goes beyond just jewelry. Winds of travel, discerning style, easy and durable - these are all the elements of a Ladha piece that are brought to life through the stamp of winding palms, the earthy but vibrant color palette and sophisticated yet relevant typography.
Branding • Logo • Identity Design • Print • Digital • Marketing Materials
The VINE Rebrand
The VINE is a non-profit initiative made in partnership with the University of California’s Agriculture and Natural Resources department to connect the worlds of tech, ag and sustainability across California and beyond. They needed a full rebrand and development of a more functional design system to better express their mission and create an omnichannel presence for their brand across different platforms. We redesigned the logo, developed a type system and implemented a more vibrant and cohesive color system along with icons, graphic layout direction and presentation templates. In addition to visuals, we developed a messaging strategy to unify the voice across touchpoints and applications.
Branding • Rebrand • Logo • Identity Design • Print • Digital • Presentation • Marketing Materials
Strategy and partnership in collaboration with Stonebridge Management
Scoby Ventures
Logo design and branding for Scoby Ventures, a consulting firm focusing on sustainable, profitable solutions for purpose-driven organizations. How do we symbolize the beginnings of something new? The petri dish of new directions? Creating a visual language of symbiosis, fermentation and transformation with basic, hand-drawn shapes and symbols. Our graphic concept speaks to the genesis of creation, original expression, charting the path for new ideas and evolutionary directions.
Branding • Logo • Identity Design • Print • Digital • Presentation
Cajú
Logo, branding and identity design for Cajú, a private catering company creating contemporary Californian cuisine inspired by Brazil. The owner is a visionary and classically trained chef, so we sought to keep the branding fresh and exciting with a nod to refinement and sophistication.
Branding • Logo • Identity Design • Art Direction • Web Design • Print
Editorial product photography by Juliana Tetzlaff
Hot Set Props
Logo, identity, collateral and web design for Oakland’s first queer-owned prop house and rental company. Hot Set was founded by two active members of the prop styling community who were looking to create a more inclusive and organized prop rental solution for shoots in the Bay Area. The props, like the brand’s personality, were going to be unique, eccentric and rooted in DIY punk culture, but we needed the branding and the site to also reflect the professionalism and organization with which they approach the process. A strong, recognizable and dynamic logo was created to be bold and recognizable while photography, collateral and site took on fun elements of bright color.
Branding • Logo • Identity Design • Web Design • Systems Design • Collateral Design • Print • Digital
Editorial photography by Ben Kist
Ravit Kaplan Jewelry
Logo, branding, identity design and art direction for Ravit Kaplan Fine Jewelry, an independent designer based in San Francisco. Ravit is interested in exploring tectonic forms, natural textures and modern lines in her jewelry work. The sculptural, organic orientation to the creative process felt best expressed in a clean but stacked logo with strong kinetic energy, set against more sketch-like, organic graphic accents.
Branding • Logo • Identity Design • Art Direction • Social Content Strategy & Direction
Graphic design and illustration for weekly natural wine pop-up Bar Sardine. This event would take place after hours at Bartavelle Cafe in Berkeley with a changing weekly menu of bottles, glasses and snacks. We wanted the menus to reflect the unique and approachable atmosphere of each menu; Bar Sardine should be somewhere to socialize, learn, dream, chat, and be inspired. A visual language of whimsical doodles and characters developed; each week they’d illustrate a mood or a vibe that coincided with the menu. This expands out to social posts, merchandise, and even some tattoos.
Bar Sardine
Creative Direction • Illustration • Design
H2O+ Brand Update
Skincare brand H2O+ was in the middle of rebranding after 30 years in business. They had the packaging and the logo redesigned but not much else - they needed the visual brand to be flushed out into a graphic system, photography, motion, and digital design. Their new look and feel was a sensorial, hyper-technological, water-based product collection that used science to elevate the skincare experience. Elevating from a drugstore brand to a more prestige price point, it was important to create a visual world that conveyed the care, expertise and imagination that went into every product. This core rebrand rolled out across all channels: editorial imagery, video ads, social media and eventually the e-commerce site design.
Branding • Visual Identity • Art Direction • Video • Web Design • Collateral Design • Print • Digital • Packaging Design
Editorial photography by Amanda Hakan, Samantha Matarese and Autumn Swisher
Digital Art by SEEN CGI
H2O+ Detox Body Launch
Detox was the first body collection launched under the new branding for H2O+ and our first test expanding the visual language into a new campaign. The base ingredient for these products was a detoxifying white clay, which we rendered in the editorial stills, and the metallic green was identified as the key product color to express the proprietary green tea and bergamot blend infused throughout the collection.
Creative Direction • Art Direction • Campaign Design • Print • Digital • Packaging Design
Digital Art by SEEN CGI
H2O+ Collections
Art direction and campaign creative direction for H2O+ skincare’s holiday bundles collection. These skincare products are scientifically formulated to maximize hydration but focus on elevating the everyday through sensorial experiences - fragrance, texture and beautiful packaging. We needed to capture these products in immersive environments that spoke to the client’s discerning taste and unique point of view.
Creative Direction • Art Direction • Campaign Design • Print • Digital
Photography by Derek Fong
Prop styling by Jamie Mayne
Bartavelle Annex Pop-Up
Rebranding, web and print design for Bartavelle Cafe in Berkeley. As they transitioned from sit-down cafe to window service in a new space over the pandemic, Bartavelle was looking to update their graphic language and their site to better reflect this new, intimate service model. Knowing that menus would be changing and updating on a regular basis, we brought in a visual system of hand-drawn elements to allow for a playful, flexible design toolkit that allowed them to change and morph as they needed. The optimistic, earnest energy they put into all their coffee and pastries was reflected through the simple but playful web layout and print collateral pieces.
Creative Direction • Illustration • Design • Web Design
H2O+ Age Renew Launch
The first full-scale launch since the rebrand, Age Renew was the H2O+ line dedicated to replenishing and hydrating skin with youthful peptides and rooibos extracts. We chose gold as the collection’s key packaging identifier and set out to bring that warm, golden glow across the entire campaign. Hydrating water, a core brand visual, and a warm, radiant, golden shimmer were visual cues across photo and video.
Creative Direction • Art Direction • Video • Campaign Design • Print • Digital • Packaging Design
Editorial photography by Amanda Hakan and Samantha Matarese
Digital Art by SEEN CGI
Brava’s User Research analyst needed something to help people connect their new high-tech Brava oven with a familiar, human element. We created the Brava Book to ship with their new oven to better educate and assimilate.
The Brava Book
Design • Print Design • Book Design • Production
IDEO: Creative Difference
Visual branding, design and art direction for an innovative new product from IDEO to help teams collaborate and grow. Working with an illustrator, we wanted to bring a humanistic quality to the digital experience, using hand-drawn elements throughout that spoke to creativity, diversity and problem solving. Each section of the product featured an illustrated identifier to navigate through a resource library, focus areas or dashboard components. The visual language and graphic tools were applied to onboarding documents and presentation templates as well.
Branding • Design • Art Direction • Digital
Illustrations by Fatima Moreno
Dazed and Confused GIFs
Recurring series of moving GIF artworks covering collection debuts across many years. Collections were paired and layered with relevant art and culture references as an alternative, paratactic, visual essay review format. You can see the full range in motion here.
Digital Design • Fashion • Writing • Editorial
Brand positioning and content strategy for newly launching snack brand Get Golden. After completing a visual identity system, the founder reached out for consultation on messaging hierarchy, defining core brand pillars and market positioning. After completing an in-person workshop, we evolved these core elements into a content strategy for social and other marketing applications.
Get Golden
Strategy • Consultation • Messaging • Workshop • Content Strategy • Social
Sephora: Pretty Magical
Art direction and design for a highlighter campaign. Beauty images and video shot by Charlotte Wales, still life images by Fabian Öhrn. The maximalism effect lends itself well to dynamic assets across retail fixtures and digital.
Campaign Design • Art Direction • In-Store • Digital • Print
Site design and branding elements for IDEO CoLab’s client Forte, a cryptocurrency company from the founders of Fortnight. Created secondary graphic icons, navigation styles, color treatments and overall site layout for desktop and mobile.
IDEO CoLab: Forte
Design • Web Design • Digital
Site design along with content strategy and mobile optimization for Brava. Their user flow needed updating and the team was feeling stuck by their limited branding elements. Content and layouts were reimagined for better flow.
Brava
Web Design • Brand Design • Content Strategy
Captured beauty and still life assets for a nude lip campaign. Design required dynamic, flexible assets that could be applied across window, retail fixtures and digital platforms. Coincided with launch of virtual try-on feature.
Sephora: UnNudes
Campaign Design • Art Direction • In-Store • Digital • Print
Sephora: Holiday Campaign
Full 360º holiday retail campaign featuring Sephora employees as the models. Beauty images by Inez and Vinoodh, still life images by Kanji Ishi. Gifting images were needed for implementation across in-store and digital placements.
Campaign Design • Art Direction • In-Store • Digital • Print
Sephora: Beauty Insider
Rebrand of the Beauty Insider program at Sephora. This included a logo refresh as well as developing a global graphic language to apply across print, in-store and digital assets relating to the franchise. We needed to create a flexible system that could both stand out against and compliment the iconic stripe pattern of Sephora’s core identity and landed on the “dot” - equally scalable and perfectly adjacent.
Branding • Franchise Design • Identity • Logo • Print • In-Store • Digital
Sephora: Franchises
Branding and art direction for three of Sephora’s newly launched marketing franchises. Still life photography and design were applied across print and in-store retail fixtures, mailers and print advertising.
Branding • Franchise Design • Art Direction • In-Store • Digital • Print
Sephora: Script Typeface
Collaborated in the development of a custom font for global Sephora use. This typeface was designed to compliment the custom serif font and sans serif fonts in use by the company, to add a hand-done touch and organic presence to creative. We collaborated with type design companies Mucca and Schriftlabor to bring the typeface to life with variable ligatures and dynamic alternates.
Type Design • Print • Digital
Studio Paul is focused on branding, identity and creative visual strategy. We build full-scale, holistic brands with room for magic, curiosity and wonder.
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