Branding, identity and website design for KIMA Fine Jewelry. Having studied with some of the best stone setters and jewelers in the world, owner and designer Isabel Dennis wanted to create a brand for KIMA that would reflect its precise, luxurious craftsmanship while maintaining a connection to Dennis’ punk and Oakland roots.

Combining elements of Oakland’s art deco architecture with tecnofuturist punk-leaning style references like Hackers and Metropolis, we synthesized our marks and visual identity into a “decopunk couture” language of sleek but strong elements. KIMA marks and hallmarks speak to precision and timeless modernism while the rich, velvety color palette adds boldness and sensuality to layouts and ephemera.

A custom-built Shopify website continues this aesthetic through to the shopping experience to ensure that precision and point of view is consistent across every brand touchpoint.